Social Media Strategic Planning

My previous post on Social Media Strategic Planning received a few off and online requests for the use of the tactical matrix.

For your convenience, I uploaded the matrix, in this presentation form, to slideshare. You can download the presentation from there and feel free to re-use and re-purpose it. I'd love to know how you might adapt it and use it in a way that fits your purposes, so please keep me informed.

The Most Practical Social Media Presentation You'll Find For Free!

View more presentations from mikeyames.

I found inspiration in the ongoing work of Beth Kanter, the consistent use of matrix grids by Jeremiah Owyang, and a conversation with my friend, Lance Bauslaugh.

The Matrix - Social Media Planning Tool

I have been presented with a couple of opportunities to use a planning matrix or two in the last several weeks. I was glad to see the way the Jeremiah Owyang has been using them over at his blog the in last dozen posts. We have recently been challenged with our thinking at Pursuant with a fundraising matrix that has been very helpful in our strategic planning with clients. They keep popping up.

So this frame of thinking caused me to construct the following matrix specifically geared to guide the planning of a basic social media work flow. There are plenty of comments and critiques you might make to it. I'd love to hear them.



So, based on this empty shell of a matrix, I have filled it in with sample recommendations we might make to a typical small to mid-size non profit client.
You can see the fictional parameters and constraints I have inserted. You can also see that there is an assumption that this hypothetical organization would have already jumped into facebook, twitter, blogging and youtube, without taking time to think through strategy or audience or resources. (sound familiar?)

So this might be you or your organization...


This leads us to having the freedom of turning this matrix on it's side to discover a daily task list for a single person to accomplish a cross platform engagement strategy in about 30 minutes per day. Here is what that might look like...

There is plenty to comment and critique here.
Please resist a critique of the tactics that are listed in the grid. I would much rather hear your comments on the planning tool itself.