Monday, August 3, 2009

Alumni Association Twitter Use - Baseline Comparisons

What kind of influence score should the typical alumni association reach for? At this point, in this data that we have collected, we have only established a baseline of comparison that allows the different association feeds to look at each other. But as an overall average, should we compare ourselves to something else?

Here is a quick comparison of scores taken and averaged from a dozen random real people (not internet marketers or spammers or profession social media types). The commonality between this average person and the alumni associations we have looked at is that they have the same number of average followers.

You'll notice that the average user who has 560 followers has more than three times the influence and eight times the clout as the average alumni association feed. So my question to you, because I don't think this is the best comparison, is who should alumni associations compare themselves with? If we are going to establish a baseline of comparison to determine that our logistic performance in the tool is better than average or desperately in need of improvement - who should we compare ourselves to?

Brand names?
Membership associations?
Central communication feeds for the schools?
Small Companies with a similar sized customer base?

Sound off in the comments...what do you think should be the comparison that makes the best sense?

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