Friday, August 21, 2009

Video in Your Print Magazine

This is a bit awkward, at this stage, but I am sure this is the first of many integrated media campaigns that make unexpected combinations. Eventually it won't be unexpected.

I predict that this ad will be talked about as the first...then you won't see any copycats for more than a year. Then print media will continue to decline and suffer. Then, a few years from now, you will see versions of this everywhere. Not quite the promise of video paper that Popular Science has been showing us for years, but the technology is getting cheaper and better.