As I tap into why I find social media so addictive to my own personality, I find that I'm distracting myself with "why" I am so drawn to spaces instead of "how" to best use them. So I should just be honest about the "why" - get it out of the way, and then focus more on the how. So here's why...I desperately want people to like me. I am one of those people who will work tirelessly for the promise of a compliment.
Now that that's over, here is a tactical "how" that you can use, created because of my desperate desire for thank yous and kind words.
I created content a little while ago. It was a helpful schematic for me as I was exploring a new tool, Ping.fm. The tool is relatively new to the technology/social media scene, so there are several who are being newly introduced to Ping.fm every day. After I created it, I wanted to share it with others, get their feedback, and bask in some thank yous.
Every few days I'll hang out on a twitter search feed for ping.fm and anytime any random person asks a question that seems like my schematic can help with, I send them a link to it. It is so addictive. You should try it. It is a great way to move your business or non profit organization from listening to the online conversation to participating in it.
By the way, this post is going out to yammer (through ping) for the first time. The schematic will need an update. By the way, do you use ping? What's your use of it look like?