I pulled out the slides that addressed the case study and turned it into an open letter to the foundation. Whether they consume the message or not doesn't matter. They are a progressive non profit that is obviously considering these ideas. I'm eager to see how it will actually work, once they decide to do it.
How I Hope the Lance Armstrong Foundation Will Raise Money Using Twitter
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By the way, LIVESTRONG, when a techhermit like me gets on twitter, you know the noise and spam is coming. I would do something sooner than latter. Twitter has a few advantages over email for people who really care about Lance's tweets, but for those who don't follow him intensely, the noise is getting louder on twitter by the day.
I only follow 100 or so, and I'm thinking about eliminating the noise. But that's because I'm a tech hermit and I'm protecting my throat.